SUNYANI TECHNICAL UNIVERSITY

Born at KNUST, Kumasi, Mrs Adu-Gyamfi started her primary education at the University Primary School and continued to the then Technology Secondary School, now KNUST SHS where she had her Ordinary and Advanced level education. She continued to Agogo Presbyterian College of Education where she successfully graduated in June,1997 with a Teachers Certificate ‘A’ 3-year Post Secondary. After teaching for four years at Amoam Achiase LA Primary school in the Ejisu Juaben District, she gained admission to KNUST to read a Bachelor’s degree in Publishing Studies where she graduated with a second class upper division. She then enrolled on the MBA program at the KNUST Business School where she successfully graduated with specialty in Marketing and Corporate Strategy. She is a full member of the Chartered Institute of Marketing, Ghana.

She is a Senior Lecturer at the Department of Marketing and currently the Dean of Student Affairs at Sunyani Technical University. Her research interest includes but not limited to consumer behaviour, brand preference, management and economics. She has five published papers to her credit. She is a Christian by religion and an Anglican by denomination. She loves travelling, cooking and listening to music. She speaks English and Twi. She is a wife and mother.

Languages Spoken

1. English
2. Twi (Ashante)

Expertise

Marketing and Corporate Strategy

Published

1. Gyamfi, C., Denanyoh, R., & Gyan, S. (2013). Ghanaian consumers of mobile phone: is the preference local or foreign? International Journal of Management Sciences, 1(3), 6776
2. Yeboah, A.S., Kumi, E., & Gyamfi, C. (2013). Workers perception towards the single spine pay policy. Indian Journal of Commerce and Management Studies, 4(1),17.
3. Yeboah, A.S., Kumi,E., &Gyamfi, C. (2012). Attitude to Quantitative studies among Marketing students in Sunyani Polytechnic. Continental Journal of Social Sciences, 5(3), 1-10.
4. Yeboah, A.S., Abeka-donkor, S., & Gyamfi, C. (2013). What is the best way of motivating employees: the perspective of students? Continental Journal of Social Sciences, 6(1), 1-8
5. Yeboah A.S., Kumi, E., & Gyamfi, C. (2012). Attitudes towards tuition fee payment in tertiary education: A survey of Sunyani Polytechnic Marketing Students in Sunyani, Ghana. International Review of Management and Marketing, 2(4), 231-240

Education

GCE O’Level and A’Level
Technology Secondary School

BA (Publishing Studies)
KNUST

MBA (Marketing and Corporate Strategy)
KNUST - School of Business

Full member (MCIMG)
CIMG

Affiliations

1. Full Member, Chartered Institute of Marketing, Ghana

Lecturer at the School of Business and Management Studies, Department of Marketing. Courses taught:

• Services Marketing (London center of Marketing III),
• Marketing Environment (HND I)
• Sales Management (London Centre of Marketing I)
• Principles of Marketing (Diploma in Business Administration 1)
• Fundamentals of Marketing (Diploma in Public Relations 1)
• Supervision of students’ project work

Service

1. 2016-Date: Member, Academic Board
2. 2020: Member, Executive Committee
3. 2020: Chairperson, COVID-19 Committee
4. 2020: Chairperson, Disciplinary Committee
5. 2020: Moderator, Bolgatanga Polytechnic
6. Public and media relations & Global Marketing
7. 2020: Internal Assessor, Services Marketing
8. 2020: Member, Strategic Plan Review Committee
9. 2020: Member Promotion Criteria Review Committee
10. 2020: Member, Master Plan committee
11. 2019 to date: Dean of Students’ Affairs
12. 2019: Academic Board nominee on search committee for Librarian
13. 2019: Member/Secretary: Academic Board committee to draft a policy on the spending ofAssociation dues.
14. 2017 to 2019: Head of Department
15. 2016: Departmental Representative to Academic Board
16. 2015: Departmental Representative to Faculty Board
17. 2013: Member, committee to draft proposal for COTVET programme
18. 2013: Chairperson, HND project defense panel
19. 2013: Member, committee to consider PROMAGS activities
20. 2012 to 2016 : Examination coordinator
21. 2011: Department of Marketing’s representative to Quality Assurance and Control Unit to vet marked examination scripts
22. 2010-2012: Panel member, third year HND project defense